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How to catch attention at bus stops? (Case: Valio)
How do you catch people’s attention at bus stops? By creating colourful images with body paint of course!
That is exactly what Valio did. Valio is a Finnish dairy giant, whose super idea to promote their new flavoured fromage frais was wrapped around body painting. The advertising agency Bob the Robot contacted me for the campaign and asked me to help create the visuals promoting strawberry and vanilla. What a fun job and an amazing team of professionals, and the outcome I think certainly shows creativity, clever copy combined with matching paintings. Awesome!
The ads were showing in the centres of cities and towns around Finland. The grey weather was certainly brightened up by these posters!
Making of Valio campaign
Photos: Riina Laine
For video (scroll down)
Making of video: body painting for Valio
Credits:
Advertising agency: Bob the Robot
Body painting artist: Riina Laine
Assistant: Jaana Veronika
Photography: Jonas Lundqvist
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